Plastic soft packaging industry, because of its light quality, little waste, soft, small space, low cost and so on, is widely used in daily life, and the level of plastic soft packaging products is one of the symbols of the quality of people's life. In the global plastic industry, the largest amount of use is the packaging industry, according to statistics, It generally accounts for about 25%-70% of the total plastic consumption. China's plastic soft packaging accounts for about 25% of the plastic consumption.  However, in recent years, due to the rapid expansion of its capacity, the profits of enterprises have shrunk dramatically, and some enterprises are losing money when the market is bad. For enterprises, the most important core of innovation is to strengthen product research and development, to achieve industrial upgrading. Independent research and development of enterprises is to catch up with the management ability of existing enterprises. It is the best way to improve economic efficiency, and it is a powerful weapon to realize the great power of production to become an innovative country. However, there are still some problems in the packaging industry, such as "independent research and development".

First of all, the enterprise lacks strategic planning, strategic planning is the long-term goal of the enterprise. The long-term planning of independent research and development is one of the most important. In a sense it is related to the future destiny of the enterprise. Strategic advantages are constantly changing. Past successes do not prove sustainable success. The more it is in adversity, the more embody the power of R & D, innovation and product strategy. No matter how the market changes, it is easier to find its own way of profit.

Second, there is a lack of guidance and feedback from market research. The strength of the product is mainly the recognition of its terminal users. Whether the product is praised by the user is to be seen after the product is pushed to the market, but the potential needs of the product can be investigated and introduced in the product. Therefore, it is very important and necessary to do research work in the early stage of product development. At the same time, we need to re develop and improve user feedback information. According to information feedback, minor adjustments to products can save energy and save money. Therefore, the contribution of information feedback to product R & D is flexible and timely, and we should pay attention to it.

Again, the lack of demand to create, not necessarily need first, only to develop products, should also be timely to create demand, use products to lead demand, lead consumption. Through the grasp of the future development of the industry, the research and development of new products in line with the trend of market development will inevitably fill the market gap, create consumption, and even promote the development of the upstream and downstream industry chain, and the enterprises can also gain fame and wealth. Most enterprises in China are not lacking in this respect, and if they can guide consumption, they will undoubtedly make enterprises take the initiative.

In general, soft packaging enterprises must actively develop new materials, new technologies, new products, new equipment, improve the quality of their own products, turn blindly the expansion of the development way to scientific research and development, in order to establish an invincible position in the market.