Li Xin, President of China's Yuet Yuet, China: global develo
UP data:2016-05-03
Author of this article: Li Xin, the former president of the Chinese District of Hyatt
According to the recent publication of the China Packaging Federation, "2015 national plastic film manufacturing industry operation report", the 2015 national plastic film industry above the scale of enterprises' main business income of 265 billion 500 million yuan, a year-on-year increase of 0.44%, in the glory line. The growth rate decreased by 6.37% compared with the same period last year (compared to 14/13, an increase of 6.81% over the same period last year, and the growth rate dropped by 7.5%). With the slowdown in domestic demand and the drop in export delivery by 10.63%, the volume of enterprises still increased by 5.5%, resulting in overcapacity of suppliers.
China is a big packaging country, but it can not be called a powerful packaging country in terms of technology and management level. The new industrialization level of China's packaging industry is low, products are lack of difference and innovation, and enterprises survive in the red sea of price war. The rise of labor costs compresses the profit margins of enterprises. Because of the cost control measures and the decline of raw material costs caused by the recent decline in oil prices, the profit rate of the national plastic film industry in 2015 increased by 6.06% year on year, far higher than the growth of 0.44% of the turnover. In terms of profit growth, it continued to decline for two consecutive years: 2015 growth rate was 1.24% lower than that of the same period last year (14/13 profit grew 6.14% year on year, and growth rate dropped 3.67%). In the new normal state of China's economic slowdown and the fierce internal competition in the packaging industry, how to find new growth points in a short way has become a common concern for the packaging industry.
There are many small and medium private enterprises in China's packaging industry. Their advantages lie in high efficient cost control, micro innovation, price advantage, high cost performance, flexible and rapid reaction. The disadvantage lies in the homogenization of products, lack of innovation, low-end service, price war and weak ability to expand international market.
In comparison, MNCs are comprehensive in product series, comprehensive in program, rich in application experience, R & D innovation, high interest rate, leading to quality and safety, famous brand, professional production, marketing service, market development, leading trend, scale effect and mature distribution channel. The relative disadvantage lies in the high cost and high price, serving the top of Pyramid, being eaten up from bottom to bottom, and the internal decision-making is relatively complex and the reaction speed is slow.
When packaging enterprisers are looking for new directions, we must first establish the sense of mission of the packaging industry, and strengthen the industry value and corporate culture. The use of proper protective packaging can prevent products from being damaged in transportation and warehousing and reduce waste of resources. Food preservative packaging can reduce food consumption, which can provide nutrition for hundreds of millions of people. Therefore, scientific packaging is a business that benefits mankind and the environment and promotes sustainable development.
Secondly, we should see that opportunities are equal to all of us, and even prefer those who are traveling lightly and without traditional constraints. To seize the opportunity, give full play to its strengths, with the help of new technology and capital market, the Chinese packaging industry can not only get rid of the difficulties, expand the new domestic market, but also develop the global market and expand the development opportunities.
New technologies provide new possibilities for us to open up new markets. International exhibitions, transnational procurement, e-commerce platform make the earth flat, new products, performance, prices are transparent and can be sent to every corner of the earth in a moment. E-commerce technology has enlarged our market space and reduced the cost and time of expanding our market. Mobile payment technology has accelerated the convenience of buying and cash withdrawal, reducing the risk of accounts. The new logistics technology, such as the application of Google eyeglasses in the logistics, the distribution of UAV and the request of the intelligent community, is the fast, accurate and convenient of the traditional merchants.
Packaging enterprises often focus on a niche market or product in the big packaging industry, and it is difficult to achieve leaping breakthrough through their own innovation. The author believes that the creation of greater value comes from the integrated packaging logistics scheme rather than the packaging material itself. Through industry cooperation and cross industry collaboration, it will achieve a win-win result with half the effort. New material, new production technology and technology, personalized production technology, intelligent identification and traceability technology can improve product functionality; production equipment upgrading, new generation industrial robot application, intelligent packaging scheme can make material and application equipment combined and become a part of customer operation. The leader of the packaging industry has established an entity customer experience center with rich application experience to display these innovative results to customers, and the latest VR virtual reality technology can cross the entity center and transmit these integration results to the customers all over the world, greatly shortening the transformation cycle, and the product, Technology and collaboration quickly become enterprise benefits.
Packaging entrepreneurs and market and R & D teams must be thirsty for information and try new technologies. New materials and packaging exhibitions, industrial automation and robot exhibitions, printing exhibitions and international industrial expositions are the place of innovation idea gathering. It is the opportunity to promote vertical and horizontal cooperation and stimulate new ideas.
Under the new normal growth of China's economic growth, supporting Chinese enterprises to go abroad to invest in M & A is a shortcut to improve the level of China's packaging industry. "Going out" cross-border mergers and acquisitions, leveraging the capital market, can quickly absorb technology, adopt management, mergers and acquisitions channels, and develop emerging markets. With reference to the development history and current situation of developed countries such as Europe, America and Australia, cross-border mergers and acquisitions are the only way for China's private packaging enterprises to become the world's strongest packaging companies.
The first thing for Chinese packaging enterprises to "go out" is to consider themselves.
Author of this article: Li Xin, the former president of the Chinese District of Hyatt
According to the recent publication of the China Packaging Federation, "2015 national plastic film manufacturing industry operation report", the 2015 national plastic film industry above the scale of enterprises' main business income of 265 billion 500 million yuan, a year-on-year increase of 0.44%, in the glory line. The growth rate decreased by 6.37% compared with the same period last year (compared to 14/13, an increase of 6.81% over the same period last year, and the growth rate dropped by 7.5%). With the slowdown in domestic demand and the drop in export delivery by 10.63%, the volume of enterprises still increased by 5.5%, resulting in overcapacity of suppliers.
China is a big packaging country, but it can not be called a powerful packaging country in terms of technology and management level. The new industrialization level of China's packaging industry is low, products are lack of difference and innovation, and enterprises survive in the red sea of price war. The rise of labor costs compresses the profit margins of enterprises. Because of the cost control measures and the decline of raw material costs caused by the recent decline in oil prices, the profit rate of the national plastic film industry in 2015 increased by 6.06% year on year, far higher than the growth of 0.44% of the turnover. In terms of profit growth, it continued to decline for two consecutive years: 2015 growth rate was 1.24% lower than that of the same period last year (14/13 profit grew 6.14% year on year, and growth rate dropped 3.67%). In the new normal state of China's economic slowdown and the fierce internal competition in the packaging industry, how to find new growth points in a short way has become a common concern for the packaging industry.
There are many small and medium private enterprises in China's packaging industry. Their advantages lie in high efficient cost control, micro innovation, price advantage, high cost performance, flexible and rapid reaction. The disadvantage lies in the homogenization of products, lack of innovation, low-end service, price war and weak ability to expand international market.
In comparison, MNCs are comprehensive in product series, comprehensive in program, rich in application experience, R & D innovation, high interest rate, leading to quality and safety, famous brand, professional production, marketing service, market development, leading trend, scale effect and mature distribution channel. The relative disadvantage lies in the high cost and high price, serving the top of Pyramid, being eaten up from bottom to bottom, and the internal decision-making is relatively complex and the reaction speed is slow.
When packaging enterprisers are looking for new directions, we must first establish the sense of mission of the packaging industry, and strengthen the industry value and corporate culture. The use of proper protective packaging can prevent products from being damaged in transportation and warehousing and reduce waste of resources. Food preservative packaging can reduce food consumption, which can provide nutrition for hundreds of millions of people. Therefore, scientific packaging is a business that benefits mankind and the environment and promotes sustainable development.
Secondly, we should see that opportunities are equal to all of us, and even prefer those who are traveling lightly and without traditional constraints. To seize the opportunity, give full play to its strengths, with the help of new technology and capital market, the Chinese packaging industry can not only get rid of the difficulties, expand the new domestic market, but also develop the global market and expand the development opportunities.
New technologies provide new possibilities for us to open up new markets. International exhibitions, transnational procurement, e-commerce platform make the earth flat, new products, performance, prices are transparent and can be sent to every corner of the earth in a moment. E-commerce technology has enlarged our market space and reduced the cost and time of expanding our market. Mobile payment technology has accelerated the convenience of buying and cash withdrawal, reducing the risk of accounts. The new logistics technology, such as the application of Google eyeglasses in the logistics, the distribution of UAV and the request of the intelligent community, is the fast, accurate and convenient of the traditional merchants.
Packaging enterprises often focus on a niche market or product in the big packaging industry, and it is difficult to achieve leaping breakthrough through their own innovation. The author believes that the creation of greater value comes from the integrated packaging logistics scheme rather than the packaging material itself. Through industry cooperation and cross industry collaboration, it will achieve a win-win result with half the effort. New material, new production technology and technology, personalized production technology, intelligent identification and traceability technology can improve product functionality; production equipment upgrading, new generation industrial robot application, intelligent packaging scheme can make material and application equipment combined and become a part of customer operation. The leader of the packaging industry has established an entity customer experience center with rich application experience to display these innovative results to customers, and the latest VR virtual reality technology can cross the entity center and transmit these integration results to the customers all over the world, greatly shortening the transformation cycle, and the product, Technology and collaboration quickly become enterprise benefits.
Packaging entrepreneurs and market and R & D teams must be thirsty for information and try new technologies. New materials and packaging exhibitions, industrial automation and robot exhibitions, printing exhibitions and international industrial expositions are the place of innovation idea gathering. It is the opportunity to promote vertical and horizontal cooperation and stimulate new ideas.
Under the new normal growth of China's economic growth, supporting Chinese enterprises to go abroad to invest in M & A is a shortcut to improve the level of China's packaging industry. "Going out" cross-border mergers and acquisitions, leveraging the capital market, can quickly absorb technology, adopt management, mergers and acquisitions channels, and develop emerging markets. With reference to the development history and current situation of developed countries such as Europe, America and Australia, cross-border mergers and acquisitions are the only way for China's private packaging enterprises to become the world's strongest packaging companies.
The first thing for Chinese packaging enterprises to "go out" is to consider themselves.
